Marketing Specialist
Job Title: Marketing Specialist
Company: Valley Cooperative Association
Location: Greenville, Location
Job Type: Full-time
Job Summary: Are you a marketing aficionado with a passion for crafting compelling communications, executing impactful campaigns, and fostering exceptional customer engagements? Valley Cooperative Association is seeking a dynamic Marketing Specialist to champion our company through strategic communications, innovative campaigns, and memorable events. As the Marketing Specialist, you will play a pivotal role in promoting Valley as an industry expert while enhancing the overall customer experience through tailored initiatives.
Essential Job Functions:
1. Communications:
- Lead the creation, management, and execution of Valley’s internal and external monthly communications in adherence to Valley’s brand playbook.
2. Industry Expertise:
- Craft articles, press releases, and content to establish Valley as a leader in the industry across all Valley business units.
3. Marketing Campaigns & Events:
- Develop and implement formal marketing campaigns aligned with Valley’s Brand Strategy, including seminar training invitations, product promotional flyers, seasonal preorder guides, new product introductions, and product images/specifications.
4. Customer Experience:
- Ensure accuracy of web information and refine product catalog to enhance customer experience.
- Provide trade show assistance to the sales team and maintain CRM customer and prospect data.
5. Valley Events:
- Plan, create, coordinate, and execute Valley events in collaboration with Valley’s Marketing Project Manager, including the Golf Outing, Annual Food Show, Shareholders Event, and Annual Report.
Physical Requirements:
- Sedentary office work with no lifting over 5 lbs.
- No walking or standing for extended periods (1-2 hours per day maximum).
Qualifications:
- Proven experience in marketing, communications, or related role.
- Excellent written and verbal communication skills.
- Strong attention to detail and organizational abilities.
- Ability to work collaboratively in a team environment.
- Proficiency in Microsoft Office Suite and CRM software.
- Prior experience in event planning is a plus.
- Represent yourself and Valley in a professional business manner at all times.
How to Apply: If you’re ready to make a significant impact in marketing Valley Cooperative Association’s brands, please submit your resume and cover letter detailing your relevant experience and why you’re the ideal candidate for this position. We look forward to reviewing your application!
Valley Cooperative Association is an equal opportunity employer and values diversity in the workplace. We encourage candidates from all backgrounds to apply.
Valley Cooperative Association is an equal opportunity employer. We are committed to creating a diverse and inclusive workplace and do not discriminate on the basis of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. All qualified applicants will receive consideration for employment without regard to any of these characteristics. We encourage individuals from underrepresented backgrounds to apply and join our team, as we believe that diversity enriches our work environment and drives innovation.